The Client 客户 Our client, a reputable top FMCG company with a longstanding history, is seeking a creative Marketing Director to support their business growth in China. 我们的客户是一家有着悠久历史的知名快速消费品公司，正在寻找一位有创意的市场总监来支持他们在中国的业务增长。 The Position 职位情况 The Marketing Director is responsible for overseeing the development of the marketing team, creating annual marketing plans, and working closely with the corporate marketing department to ensure strategic alignment. This position will be based in Shanghai, China. 营销总监负责监督营销团队的发展，制定年度营销计划，并与公司营销部门密切合作，确保战略一致性。该职位的工作地点为中国上海。 The Responsibilities 职责 • The role involves partnering with management and sales teams to design marketing plans with distributors and retailers, launching new products and campaigns, and refining go-to-market strategies. 该职位包括与管理和销售团队合作，与分销商和零售商一起设计营销计划，推出新产品活动，并完善市场营销策略。 • Measure and analyze program impact, manage budgets, and work with various corporate marketing groups to launch local campaigns that boost sales and engagement. 测量和分析计划的影响，管理预算，并与各种企业营销团队合作，发起本地活动，提高销售额和参与度。 • Additionally, the role requires contributing to trade shows and events, analyzing the marketing funnel, and optimizing strategies to increase consumer awareness and demand. 此外，该职位还需要参与展会和活动，分析营销渠道，优化策略，以提高消费者的意识和需求。 • Develop regional marketing materials, conduct consumer research and strategy development, and ensure a consistent brand voice and image across all touchpoints. 开发区域营销材料，进行消费者研究和战略发展，并确保所有接触点的品牌声音和形象一致。 The Qualifications 要求 • Bachelor's degree in marketing, business, or related field. 市场营销、商业或相关专业学士学位。 • Over 10 years of food or CPG marketing experience. 10年以上食品或CPG市场营销经验。 • Expertise in traditional and digital marketing, and merchandising. 具有传统营销和数字营销的专业知识。 • Proven ability to manage P